Halal certification is increasingly seen as an ethical necessity, not only as a religious obligation but also as a global market brand and standard with a strategic business advantage. Below is a breakdown of how halal certification directly impacts a company’s profitability, market access, and brand value, supported by relevant market data.

EXPANDED MARKET ACCESS

• Global Halal Market Size: Valued at over $2.3 trillion in 2024, expected to reach $3 trillion by 2028 (Dinar Standard & Salaam Gateway).
• Global Halal Market Size: Valued at over $2.3 trillion in 2022, with projections reaching $7.5 trillion by 2032, growing at a CAGR of 12.4% .​Allied Market Research
• Muslim Consumers: Over 1.9 billion Muslims globally, with rising middle classes in Southeast Asia, MENA, Sub-Saharan Africa, and Western economies.​
• Profit Impact: Certified companies gain access to high-demand markets in countries like Malaysia, Indonesia, UAE, Saudi Arabia, and even non-Muslim majority countries with large halal consumers (e.g., India, UK, France).
• Muslim Consumers: There are over 1.9 billion Muslims globally, with rising middle classes in Southeast Asia, MENA, Sub-Saharan Africa, and Western economies.
• Profit Impact: Certified companies gain access to high-demand markets in countries like Malaysia, Indonesia, UAE, Saudi Arabia, and even non-Muslim majority countries with large halal consumers (e.g., India, UK, France).

SALES GROWTH AND PRODUCT PREFERENCE

• Consumer Preference: A 2023 survey by NielsenIQ showed that 74% of Muslim consumers prefer halal-certified products even if they are costlier.
• Revenue Increase: Food, cosmetics, and pharmaceutical companies report a 10–30% increase in sales post-halal certification due to wider consumer trust.
  • Example: Nestlé, the largest halal food producer, operates over 150 halal-certified factories, capturing billions in annual sales from halal markets.
  • Example: KFC and McDonald’s have adopted halal menus in certain countries, significantly increasing revenue in Muslim-majority markets.
  • In Nigeria, notable national and multinational companies have adopted halal certification and continue to benefit from it for exportation and local consumer trust.

https://www.thebusinessresearchcompany.com/report/halal-food-global-market-report

ENHANCED CONSUMER TRUST AND BRAND LOYALTY

• Halal certification boosts brand credibility, particularly in sensitive sectors like food safety, animal handling, and pharmaceutical ingredients.
• Certified companies gain from repeat purchases, higher customer lifetime value, and increased word-of-mouth marketing in Muslim communities.

Competitive Differentiation & Export Opportunities

• Many countries require halal certification for import, especially in GCC, Malaysia, Indonesia, and some non-Muslim countries with a significant number of Muslim consumers and ethical preference. 
• Non-certified businesses are excluded from tenders, procurement programs, and retail chains in regulated markets.

Return on Investment (ROI)

• • Export premiums: Products may sell at 5–20% higher prices in certified markets.
  • Operational integration: Companies gain from improved quality control, documentation, and supply chain transparency.

Halal Industry is an emerging Industry in Nigeria; notable national and multinational companies have embraced halal certification and continue to do so to benefit from it for exportation and boost local consumer trust.